Services - What we offer
When Manischewitz Wine came to JJA in 1999 to create a new Passover Wine Promotion, we wanted to make them stand out from the holiday kosher wine glut. A staple on Passover seder tables for generations, Manischewitz's familiar square bottle and deeply rooted traditional brand image helped our creative team make a memorable, award-winning Theres a Seder In Every Bottle campaign. In fact, it was such a success, we expanded the campaign to There's a Shabbat in Every Bottle to increase sales for weekly consumption.
Web
Follow your consumers online. From website design to social media and of course online advertising, JJA handles all aspects of the digital world.
Radio
How do you make sardines sound exciting? Put them on radio! Our Feel Like A Sardine campaign for Season Brand Sardines wowed them in the Northeast. The humorous, sixty second commercials took place on a crowded subway and a packed elevator complete with real sound effects. What better time to try delicious Season Sardines when you feel like a sardine. The concept was a perfect fit for brand that had a loyal consumer base but was looking to update their image.
Media Shop
The most effective and efficient way to increase sales is to go after your best prospects. For many products and services, Jewish consumers are your best prospects Jewish media (national magazines, regional weeklies and web) reach this audience. These media provide news, articles and features of particular interest to Jewish families on a regular basis.
From what they consume, drive or where they travel, the Jewish media readers distinctive lifestyle make them an excellent target audience. Thats why major companies such as KRAFT FOODS, McNEIL CONSUMER PRODUCTS, MANISCHEWITZ CO., AMERICAN GIRL/MATTEL, SHOPRITE and DAISY SOUR CREAM and many others utilize Jewish media as part of their winning market strategy. JJA is the advertising representative for all Jewish media 200 national and local publications, Jewish radio and websites.
When it comes to the Jewish Market… We create successful campaigns.
When it comes to the Jewish Market… We reach them and sell them.
When it comes to the Jewish Market… We can tell you about it.
Marketing Consulting
JJA knows the Jewish market and can make that knowledge work for your project.
Strategic planning, product positioning and critical analysis are only a few of the disciplines in which JJA's specialized understanding of the Jewish consumer can help your marketing team.
From product launches to targeted promotional programs, JJA experience can make your brand a success.
When it comes to the Jewish market… We know our customers.
Research
Jewish Consumer Advisory Panel (JCAP)
During the past several decades, some of the biggest brands in consumer products have recognized the importance of reaching out to the Jewish consumer. Sometimes, it seems as if our prayers have been answered; we all remember the year Oreo cookies finally made it into Mishloach Manot (Purim baskets).
At times, it appears our needs may not be considered. That's why Joseph Jacobs Advertising, an over 90 year old advertising agency catering the Jewish consumer, created the first-ever Jewish Consumer Advisory Panel (JCAP). And we want YOUR feedback as part of an on-going dialogue between our community and the brands that matter to us.
As a member of this panel, you will periodically be asked to participate in surveys or interviews. Your participation will provide us with valuable information and will help shape how products and services are marketed to the Jewish Community. From time to time, you may be given the opportunity to participate in focus groups and/or sample products, if you choose to do so.
When it comes to the Jewish Market… We relate.
Public Relations
JJA's long relationship with Jewish media allows for pitching stories with ease. event clients have seen coverage in dozens of publications and websites, many with front page placement.
Our expertise also include targeting general market outlets, and we have been successful in placements in media such as the NY Times, CNBC.com and CBS radio.
Package Design
We know consumers and we know what they like. JJA's creative department can take your product and make it a star!
From paperboard boxes to flex film our designers will make your product stand out on any shelf.
