Over 90 years ago, Mr. Joseph Jacobs was the advertising manager of the then thriving Jewish Daily Forward. His talents at getting advertisers to recognize the Jewish press as a viable advertising medium were soon recognized by a number of other Jewish publications as well.
With success under his belt, he founded Joseph Jacobs Advertising in 1919, with offices on the Lower Eastside selling advertising space for a variety of Jewish publications.
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Since 1919, the Joseph Jacobs Advertising has helped national brands achieve amazing results reaching Jewish consumers by developing highly targeted, comprehensive marketing programs.
We offer companies our award winning creative expertise, full production capability, research, promotions and public relations.
JJA is also the advertising representative for all Jewish media – 200 national and local publications, Jewish radio and websites.
This year, for the first time, glatt kosher food will be sold at the Super Bowl.
Certainly, faith will prompt some of the fans at Dolphin Stadium in Miami Gardens, Fla., to line up at one of two carts selling grilled salami sliders and garlicky knoblewurst. But for others, the appeal of a kosher hot dog will have nothing to do with religion.
In an era of heightened concern over food contamination, allergies and the provenance of ingredients, the market for kosher food among non-Jews is setting records.
JJA in the News
For Some 'Kosher' Equals Pure
By: Kim Severson
1-13-2010
How Do You Say ‘Good to the Last Drop’ in Hebrew?
By: Stuart Elliot
4-11-2011
In advertising these days, a long-lasting relationship between a client and an agency is one that continues for three or four years. But a leading coffee brand and its agency are closing in on nine decades.
Since 1923, Maxwell House coffee has been using Joseph Jacobs Advertising in New York as its agency to reach the Jewish consumer market. Maxwell House is believed to be the first mainstream product to have aimed pitches at Jewish shoppers, making it perhaps the pioneer of what is known today as multicultural marketing.
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When It Comes To The Jewish Market-- We Discovered It.
For information regarding the Maxwell House Haggadah
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