Our History

When it comes to the Jewish Market… We discovered it.

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Over 90 years ago, Mr. Joseph Jacobs was the advertising manager of the then thriving Jewish Daily Forward. His talents at getting advertisers to recognize the Jewish press as a viable advertising medium were soon recognized by a number of other Jewish publications as well.



With success under his belt, he founded Joseph Jacobs Advertising in 1919, with offices on the Lower East Side selling advertising space for a variety of Jewish publications. As the agency quickly grew, JJA soon moved to a prestigious Madison Avenue address where it serviced such prestigious clients like Colgate-Palmolie Co., Maxwell House and Quaker Oats Co. In fact, JJA still publishes the Maxwell House Hagaddah, a promotion Mr. Jacobs created for the coffee maker generations ago.

 

In the spring of 2003, Elie Rosenfeld, head of account services and marketing sales, took over the helm when he bought Joseph Jacobs Advertising from owner Richard Jacobs, the founders son, who successfully ran the agency for over 50 years.



Please take a look at some of our work from old archives.